11 Dec 2010

Useful tools for your website

Most businesses have a web-site and so it's important to know that your web-site is working properly. After all, if there is a problem with your site's potential visitors won't be able to find it and so can't become customers and your business will suffer. The problem is that it's difficult to know if your  site is working properly just by typing it's url into a browser. It may come as a surprise to many but you might be able to see your site but it may be invisible to others in other countries. Reasons for this can be varied and it's quite a technical issue. However, you don't need to be a geek to know how your site is working, just the right tools. The good news is that there are lots of them available, for free.

My current favourite is http://internetsupervision.com/ where you can check to see if you site is available around the world. It's a handy way of checking if your site is available form seers around the world. Not only that, it will tell you have quickly your site loads, important when Google ranks sites partly on the speed at which they load.

The basic service is free and you can check your site numerous times manually. They also offer a fee service that includes the following:

• One HTTP monitored service (HTTPS not included)
• Loading headers only (no content)
First 90 days: Checking every 15 minutes
After 90 days: Checking every 24 hours
Email notifications
• Fully upgradeable to any of the paid plans

Requirements:
1. Link to InternetSupervision from your website [get code]
2. Respond to one brief web-related survey per year.

Paid packages range from $2.95 per month to $24.50 per month, so there is something for everyone, whether you have one site or several.

There are plenty of other free services too on the web so you could always do a Google search for "web-site monitoring" or "network tools". Whichever tool(s) you use, it's important to check your site on a regular basis. Arguably, if your business depends on your site then you should sign up for an automatic service that will email you or send you an SMS so you can sort out any problems quickly.
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4 Dec 2010

Light at the end of the tunnel!

Image representing cPanel Inc as depicted in C...Image via CrunchBase


Finally, after some minor hiccups I have successfully migrated to my new (dedicated) server with UKFast.net.

As I say, it didn't all go smoothly. For one thing, I needed to sort out the DNS settings for both the sites (www.newbeltane.com and www.bestcoolerprices.co.uk) so that they point to the right server. Having done my usual thing at the domain register and in my server's cpanel, I thought all I had to do was wait for the new settings to propagate themselves around the net and we would be away. But, it wasn't to be that simple. When I rang my new hosting company's support desk I discovered that as I was now on a dedicated server and not a managed server I was on my own, at least officially. However it was the middle of the night and I was feeling tired and fraught, and as I had only just received the server form the engineer  I had some sympathy from the guy I was speaking with.

After some confusion over what I was trying to do (my tiredness didn't help) I managed to get him t understand my predicament and at that point he suggested that trying to handle it all in the cpanel was probably not the best approach and he suggested using SafeDNS. As it happens, they offer the service for free and after talking me through the steps we were away. All I needed to do now was to wait for 24-48 hours and all should be well.

Next task was to set up Wordpress on the server for both sites and again I hit a barrier. I discovered that neither Fantastico or Softaculous were installed with cpanel. This meant I would have my work cut out. I tried initially installing it need 'by hand' but it wouldn't work properly for some reason. Time to call support again. Only now the person I emailed responded that  would need to purchase a support credit (£60 plus VAT for 1 hour's work!).

However, after much discussion on the phone and explaining that as I am paying for the cpanel (£30 pcm plus VAT so it's not cheap) I had expected it come fully configured and my experience was that on or both packages were installed by default. However, despite my protests of 'daylight robbery' it seemed I would have fork out the £60. I was not a happy bunny, I can say.

After making a call to my account manager (the guy who had sold me the dedicated server package for a not inconsiderable sum) I received an answer that was not the one  was expecting but worked out a lot cheaper, i.e. free! I could install Softaculous for free myself. I visited http://www.softaculous.com/docs/Installing_Softaculous_in_cPanel and read how to do it, followed the instructions and it was easy peasey, so to speak. However, a word of warning. Wordpress doesn't come with the free version of Softaculous and you need to buy an annual license. Its only $24 a year per server but it's worth it as it means you get all 150 scripts and Wordpress is so much easier to install (and delete if need be).

Once I  had done that, installing Wordpress was easy and I was starting to cheer up. However, there were still some hurdles left to over come but more on these in my next post.
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2 Dec 2010

Oh dear... no end to the misery of hosting!

Well, I had high hopes that my move from a reseller hosting account to my own VPS with WebhostUK.net would work out and that finally I could focus on getting my hosting business up and running. Sadly, it was not to be. As said in my earlier post the staff at WebhostingUK.net have been very friendly but despite their best efforts I have had no end of problems.

Here are just some:

• Site not visible by others in different locations around the world
Wordpress 'fatal error: out of memory' errors
• Wordpress dashboard crashes
• Images failing to be loaded by the server
• 500 error messages (signifying a server issue)

I spent most of my time trying to resolve these issues, posting support tickets and trying to get the staff to understand exactly what was happening, replicate the problems and solve them. In spite of several staff trying and assuring me the problems had all been solved they just kept coming back.

As I was also trying to develop a website for a client at the time it was extremely frustrating to say the least.

In desperation I started looking around for another hosting company and in the end I have settled on UKFast. This time I avoided a VPS package and gone the whole hog and chosen a dedicated server. Hopefully this will avoid any issues with virtualisation. It's more expensive than a VPS but from a business perspective something that works is better than something that is cheaper but doesn't work. I managed to negotiate a good deal (a mix of a cheaper price and some extra features for free). They have won several awards and are used by the likes of HSBC and UKTV.

I am waiting for the engineer to setup my new server and once it is handed over I shall be able to configure my various accounts and packages. I will let you know how it goes. All need now is for confirmation that my existing account has been cancelled.
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21 Nov 2010

My experience of hosting reseller account

front view of the cluster of Wikimedia servers...Image via Wikipedia



A while back I decided I'd jump on the web hosting reseller bandwagon. I looked around at several reseller accounts and in the end plumped for Heart Internet, I signed up for their reseller account at £29.99 pcm plus VAT. For that you basically could host unlimited sites with unlimited features (web space, bandwidth, email accounts and so on).

First thing I did once I signed up was to create an account for myself and transfer my web site across. This is my default site (www.newbeltane.com), and not my ecommerce site (hosted with BigCommerce). No problems there (at least not initially).

The next thing I did was to set up some web hosting packages, decide on features for each one and a price. I then had to set up another web site to sell my hosting packages. I had already registered a domain for this purpose (www.newbeltanetechmedia.com) Once this was set up (again on my Heart Internet hosting package) I then logged into my reseller account to set up the white label pages so that when people clicked on the links for any of the hosting packaged they would see my corporate identity and not that of Heart Internet. This is how most reseller accounts work. You can, of course, leave things so that folk soon realise that they are actually hosting their site with the same company as you yourself and this in essence, gives the game away that you are not an independent web hosting company but actually a reseller.

Whatever one thinks of the ethics of white label reseller accounts it is how most resellers work. Not everyone can afford to have their own real servers in a modern and expensive data centre and pay the enormous fees that it costs to have a direct connection to the network.

Once I had done all this I was ready to start marketing my web hosting services. Right away though I hit some major problems. Whenever I would log into my reseller account and tweak one thing or another (and there is a lot of tweaking to do in the early stages), I would get a lot of timeouts. This is where the page refuses to load and your browser instead gives you a blank page and error message. This would happen on a very regular basis and soon became most frustrating. I flagged it up with Heart Internet and they tried to resolve the issues. However, they couldn't and to cut a long story short, even after giving me 3 months for free, the situation did not improve.

I decided that I had instead to look elsewhere but the problem was, would I hit the same issue elsewhere? Could in fact the problem lie with my connection to the internet or my computer> Well, having tried on two different internet connections I was pretty sure the issue lay with Heart Internet. Now I know it did. How do I know this? Well, I decided that the normal reseller option was not for me and being a little uneasy about the ethics of being a reseller who goes down the white label route, i had decided to change tack somewhat.

Instead of being a reseller in the normal sense I decided to rent a Virtual Private Server (VPS) and host client's sites on this server. A VPS is basically a marketing term used by Internet hosting services to refer to a virtual machine for use exclusively by an individual customer of the service. The term is used to emphasize that the virtual machine, although running in software on the same physical computer as other customers' virtual machines, is functionally equivalent to a separate physical computer, is dedicated to the individual customer's needs, has the privacy of a separate physical computer, and can be configured to run as a server computer (i.e. to run server software). The term Virtual Dedicated Server or VDS is used less often for the same concept.


Each virtual server can run its own full-fledged operating system and can be independently rebooted.
The practice of partitioning a single server so that it appears as multiple servers has long been common practice on mainframe computers and mid-range computers such as the IBM AS/400. It has become more prevalent with the development of virtualization software and technologies for microcomputers.

In my case, I decided to go with WebhostUK Limited. For £39 pcm (inc. VAT) I would have a VPS offering:
Ram - Guaranteed 384 MB
Ram - Burst 768 MB
Allocated - CPU 533 Mhz
Disk Space 30 GB
Bandwidth 300 GB / mo
IP's Available 2
Operating System Centos 4.x
Free Control panel Cpanel / Plesk
All in all, this struck me as a good deal and although Heart Internet's Reseller account gave me unlimited features, in reality, these are not actually unlimited (there is always a 'fair usage' clause). Also, they had not actually delivered on their promises and the account I had had not been usable, so no matter how great it looked on paper, in reality it was useless to me.


Now you may ask how I could be sure that my new account would be any better. Well, I had no guarantee and that's why I choose WebhostUK over some others, as they offered me a 30 day rolling contract without locking me into a long contract. there are some keen prices out there but when you dig a little deeper, you find that you need to sign up for two years to get that price.

As well as looking at the contract, I did some online searches for reviews and found a great site that does reviews of all sorts of things, including web hosting companies. The reviews are written by the site's visitors and so reflect the experiences of real individuals. Check out their review of WebhostUK here at http://www.reviewcentre.com/reviews245701.html and you will see that score 4.0 out of 5, based on 13 reviews. Heart Internet by comparison scored only 3 out of 5 based on 85 reviews.

Now, to be clear, my experience is such that I would rate them just 1 out of 5 (the 1 is for their helpfulness in trying to resolve the issues I had and their friendly manner). However, some folk give them 5 out of 5 so my experience is far from typical. However, if I had come across the reviews before I signed up i have to say I would have avoided Heart Internet. I guess my affection for Suzi Perry of The Gadget Show clouded my judgment!

Another thing I dd before signing up with WebhostUK was to install YSlow, an extension for Firefox. This allows you to check how fast a site loads and so gives an indication of any issues there might be, with a detailed analysis available for things like JavaScript and style sheets. Bearing in mind that Google places a great deal of emphasis now on how quickly sites load, you want your site to be on a fast server. Interestingly, when you check the default page for Heart Internet it scores 80% (Grade B) but my site hosted by them scored only @ 60% (Grade E). However, now it scores 79% (Grade C).

Finally, I have to say that the staff at WebhostUK have been amazing and extremely helpful. They even send you the transcript of any chat you have with them by email! Also, setting up and configuring your VPS is more complicated than setting up a normal reseller account and so I needed to ask lots of questions. Each time they responded quickly and were very helpful so I can't fault their customer service.

I future posts I'll go through in more detail my experience of setting up my VPS and share any tips along the way. In the meantime, if you are interested in checking out WebhostUk and their services, why not pop along to http://www.webhosting.uk.net
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10 Nov 2010

The steep learning curve that is Google AdWords

Image representing Google Analytics as depicte...Image via CrunchBase

If you have been reading this blog since the start then you will know that I sell electronic goods (mainly computer related ones such as the Wi-Fire). I do so mainly through my own online store (hosted by BigCommerce), although I also have an eBay Store and an Amazon Store.


Marketing is mainly via Google AdWords though I have dabbled with eBay's version (initially known as AdCommerce). Now as anyone who has ever run a Google AdWords campaign for the first time, it is fiendishly complicated and enough to turn the most sane person into a mindless and emotional wreck. It's not just the steep learning curve of doing it yourself, it's also the veritable plethora of 'experts' out there offering to make it all simple and effective, all for a King's ransom of course.


So I did what a lot of people do and read a lot, especially blogs and online articles, especially Google's own. In addition I dabbled with running my own campaigns and tweaking them in an effort to improve my click through rate (CTR) and conversion rate, whilst keeping the cost of each click as low as possible.


Now, it doesn't take a genius to realise that I made many mistakes. Expensive ones too. However, I have certainly learned a lot and improved my performance. In the early days I was seeing CTR's in the region of 0.1 - 0.5% (yes that low). However, by the end (I recently finished my last campaign) I was seeing CTR's in the region of 2.25% on some keywords. (I saw CTR's at times of up to 100% on some keywords but I am not counting those as their total impact was minimal due to very low number of clicks).

As to what I learnt and how this improved my performance, here it is for what it's worth.


  1. I kept search and content campaigns separate.
  2. I only had 2 adverts per ad group and only 2 keywords per ad at the start. 
  3. After each keyword has reached at least 100 impressions I stopped the worst performing one and added some more.
  4. Once a keyword passed the 100 impressions level I kept only the best performing ones and paused the rest, adding new keywords again and repeating the experiment.
  5. Likewise with adverts in an ad group, I would check which was the best performing one and pause the other. I would then duplicate the winner and tweak it slightly and wait and see whether this improved or worsened it's performance. Once it was obvious which was the better ad I repeated the process, all the time trying to up the performance of each ad group and ad.
  6. I kept my budget low initially, at about £10 a day, only increasing it to about £15 a day once my CTR starting climbing.
In addition, I monitored my site in Google Analytics for its performance as regards ecommerce, having previously set up sales as one of my goals.

I am no way an expert but I think I have learnt some valuable lessons and so I wanted to share them here. I feel that come my next campaign I have a much better idea of what to do and that my limited funds will go that much further. I intend to post later about my experience with Google Analytics, once I get the hang of setting up conversion tracking.

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15 Oct 2010

Twitter for Business - Twitter's Guide

Image representing Twitter as depicted in Crun...Image via CrunchBase
Twitter is fast becoming an essential tool for business. So, if you are a complete newcomer to Twitter or have wondered how to use it for boosting your business, where do you start? Well, the first port of call should be Twitter itself. They even have a 101 guide for getting the most out of Twitter for business. Check it out at http://business.twitter.com/twitter101/

There you will find example of businesses that have used Twitter to their advantage and some of these are quite creative. For example, when people working in the Empire State Building twittered that they were craving ice cream delivery, New York local chain Tasti D Lite was there to listen and meet their need.

There are plenty of tips on how to use Twitter for your business and what constitutes best practice so you don't turn your customers away or fail to get any in the first place! You can even download the guide from Twitter 1001 - download

 That way you can refer back to the guide or even share it with your colleagues or business partners.
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2 Oct 2010

Perils of Microstock Photography

Once you start your own business you soon realise that you  are going to need photographs, whether for use on your web site or in publicity, such as flyers, brochures and print advertising. Now, many businesses do not have huge advertising budgets and let's face it, hiring a photographer to shoot some pictures every time you want to use some photographs in your publicity is going to be expensive. So, what does the average company do (and not so average, as we shall see)? They turn to stock photography.
 
Now, a decade or so ago, stock photography was expensive but not as expensive as hiring a photographer (along with assistant, make-up artist etc) to do the shoot. That's why stock photography became a multi-million pound business and it still is. However, along came micro-stock. Now what exactly is micro-stock? Basically, with the advent of very clever cameras that almost guarantee a 'perfect picture' there has been a veritable explosion in the quantity and quality of images available.

This has led to non-professional photographers entering the market, previously the preserve of photographers who have spent years refining their art and using expensive camera equipment (usually costing in the thousands of pounds, particularly medium and large format - think Hasselblads). Now, with the technological improvements brought about by digital photography its much cheaper to to obtain hi-res images and this has led to thousands of people thinking they can be a stock photographer or make some money from the thousands of digital files now sitting on their computer hard drives.

Now, as a photographer who has been taking images for several decades and who has dabbled in the field of stock photography, I well remember having to cart around my portfolio to stock libraries as the internet was very slow and scanned slides were huge, too huge to send via the net.  This put off most folk from even trying to become a stock photographer, that and the fact you often had to submit a minimum of hundreds of high quality images to even be considered by the stock library.

Today though you can upload images over your high speed broadband connection without leaving the comfort of your own home quite easily. Also, the submission process is relatively anonymous, no waiting in reception for your appointment with an art editor! In addition, you can submit just one image or several, no need to have hundreds. As well as this, digital photography and the internet go together perfectly - no more hours spent scanning slides, cleaning them up in Photoshop and sharpening them etc.

Granted, micro-stock pays little per image (often mere pennies) but the average person uploading to a micro-stock site is very happy to earn anything. They are not usually a professional photographer and there livelihood doesn't depend on them earning thousands from their images. So, micro-stock sites have flourished and they market themselves on the low price of the images they  have available. Now this brings us to a very important point, namely that most micro-stock sites offer royalty free images without what are called 'rights management'.

What does this mean? Simply put, it means that anyone can download the same image and use it for whatever purpose they wish (except re-selling the actual image) and as often as they wish. So for example, several companies can pay a small fee (usually less than £1 an image) and use the same image all over the place, be it the web or in print. Does this really matter you might ask? Well, possibly not if you a low profile company and the image(s) are going to be used in a flyer that only a few hundred or few thousand customers are going to ever see. However, remember that with the web (you did after all download the image from a micro-stock web site) its quite possible to see the same image used on lots of sites, some not very reputable ones at that.

Does this actually happen you might ask? Well yes. In one example, the Hilton Hotels chain used a micro-stock image on its main site of a woman with a headset (think receptionist) on its 'About Us' page. Nothing unusual about that you might say. Until you realise that the very same image has been used elsewhere, in particular by on site selling Viagra over the internet! Now do you see the problem?

So, the moral of the story is that if you are happy to use images that anyone else can and is likely to use, be prepared for some unfortunate associations to be made between your business and other less salubrious ones!

If you would like to read more about this subject, check out this excellent article on Photographers Direct (not a micro-stock site!)
Photographers Direct - stock photography images
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25 Sept 2010

BigCommerce: The Easiest Way to Sell Online






BigCommerce: The Easiest Way to Sell Online

I Rate BigCommerce 5 out of 5 Stars


Would You Like to Sell Online?
With BigCommerce anyone can quickly and easily create their own online store without any technical experience. Unique features such as Drag & Drop Design Mode make it easy to completely customize the look and layout of your store using just your mouse. BigCommerce has built-in search engine optimization features which help your online store rank at the top of all major search engines including Google and Yahoo.

BigCommerce Featured Store: HarrisLevy.com
HarrisLevy.com running on BigCommerce
"BigCommerce has been fantastic in terms of usability and features. It enabled us to design and develop a custom site that embodies the history and physical store in New York. The order system makes it easy for staff to process and ship orders out and keep track of what's going on."
- Jeff Kastning, HarrisLevy.com
Voted #1, Find Out Why!
Here's why over 8,956 successful online retailers have chosen BigCommerce:
  1. It's very easy to customize

    Designers have full access to HTML and CSS via FTP, as well as the QuickEdit and diff tools. Business owners can choose from over 50 store designs and use the Drag & Drop Design Mode to customize the layout of their store.
  2. Sell products online, no learning curve

    It couldn't be easier to sell products online with BigCommerce. The getting started wizard helps you get your store up fast and there are dozens of step-by-step videos if you get stuck.
  3. Our software is optimized by SEO experts

    BigCommerce is the only ecommerce software reviewed by the world's #1 SEO guru Aaron Wall. Aaron's feedback was incorporated into the software, meaning you've got a better chance of outranking your competitors on Google.
  4. Reports to make you more money

    With over 25 business intelligence reports built in (such as top selling products and average revenue per order), BigCommerce helps you make better decisions which mean more money in your pocket with less work.
  5. No transaction fees - ever!

    Unlike other shopping carts we don't penalize you for selling more. We never charge transaction fees and have no hidden costs. What you see really is what you get.
  6. Your data is safe and secure

    The security and up-time of your store is our #1 priority. We protect your store and data with the same military-grade security and encryption that the big banks use, and we have a 99.99% average uptime track record.
Launch Your Online Store Free!
The good folks at BigCommerce have made it possible to try their award winning ecommerce software absolutely free. There's no credit card, no risk and no obligation. If you're looking for a real all-in-one solution to sell online then I highly recommend BigCommerce. I give it 5 stars!
Click here to try BigCommerce free!

24 Sept 2010

Pitfalls of online marketing

Multi-Level MarketingImage by larryosan via Flickr



When you decide to take the plunge in the maelstrom of online marketing you soon discover that the waters are infested with plenty of sharks! There are lots of people online offering you every kind of 'sure-fire' 'get rich' scheme or system, simply guaranteed to earn you a fortune whilst you sleep!

Of course, the truth is is completely different. So, before you take the plunge be sure to ask yourself a few questions:

1. What are other people saying about the individuals making the claims - check on Google and elsewhere but be sure to check out sites that aren't just repeating the claims. Many of these schemes are like multi-level marketing scams and so there are lots of folk promoting the schemes hoping to earn referral revenues of the back of them.

2. Also, do they have a proper business address and contact details? A genuine business will have these displayed on their site. Do a search in business directories for them and you can check out UK companies on the Companies House website. Basic searches are free so you can find out of the company is real and some basic information about it.

3. Check them out on WHOIS to see who owns the web domain as it will list some contact info. Does this match up to what is displayed on their site?

4. What are they actually claiming - and are they asking you to pay a fee for their product (DVD's, eBooks or even 'turn-key' solutions). Usually, the claims will be extravagant, offer lots of resources for free or at greatly reduced prices, and have lots of pop-ups when you try to close the page in your browser. All these shout out 'STAY AWAY', so move on and avoid them in future.

So, how do you find genuine online marketing help and advice? Well, like anything worth having you pays your money and get what you paid for. Nothing worth having is going to be free in the world of business. So, you will have to pay and the question is 'what will I get for my money?'. Be sure that you will get something worth having before handing over precious cash that your business needs.

One way to find advice and service worth paying for is to check out reputable sites such as The Guardian and The Times, as well as business sites such as Business Link or Federation of Small Business. Look for articles on marketing companies and then check out their web sites (usually listed in the article). Also, visit your local library and check out business directories or visit your local Business Link centre.

Another way is to network with other local businesses and ask them who they recommend. Certainly, you need to do lots of research before leaping in and spending hard-earned cash on engaging an online marketing company or signing up for some scheme you came across on the web.
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4 Sept 2010

Your first business web site

Image representing Google as depicted in Crunc...Image via CrunchBase
Every business needs a website. Gone are the days when you could get by without one and so the question is, where do you begin? Now most new businesses don't have a big budget for a website unless the web is their business. So, how can you get a great web site on the cheap without paying thousands out to a web design agency or hiring your very own web developer?

Well, let's start with the basics first. Before you can have your own web site you need a hosting package (you can of course go with one of the many 'free' web site deals around but they're not really  ideal and you will eventually outgrow them). You will also need at least one domain name. Lets take them in turn:

Hosting packages:
  1.  Web space - you will need a package that offers a decent amount of web space (100MB is good for starters and you can always add additional space for a nominal fee). 
  2. You should also have a decent amount of bandwidth available (usually expressed as MB or GB of traffic per month) and I would say that 1GB/month is the minimum for a business web site.
  3. Database - MySQL is popular and you should make sure you have at least one in your package. You will need it for most business web sites, especially if you a Content Management System (such as Wordpress or Drupal or Joomla).
  4. Reliability - Look for a guarantee on uptime and avoid anything that is less than 99%.
  5. CGI Scripts - look for one that allows you to install scripts and comes with easy installers for the popular packages such as Wordpress, Joomla and Drupal.
  6. Stats package - most packages come with the option to download raw server stats but ideally you want one that offers a more graphical way of looking at your stats, such as AWStats. This will help you to see who is visiting your site, where they came from, who referred them, which pages they look at and how long for.
Domain names:
  1. You should register a domain name with your business name in but this should not be the domain that you use for your actual site... I'll explain why in a minute.
  2. You should also register at least one domain name that contains a keyword for your business (see below).
  3. If you are in the UK its important to register a co.uk and probably the .com version too. You may want to register the .info and .biz variants too, if only to stop others registering them and confusing potential customers.
  4. I recommend using the same company to hold all your domains so that its easier for you to manage them, rather than registering through a variety of companies.
Now, a word or two about SEO (Search Engine Optimisation). Now, I am no expert but  have picked up one or two tips along the way, usually the hard way. One of the most important aspects to SEO are keywords. Keywords are used by Google to decide where you page should rank in its search results. Let's say that you sell houses (i.e. you are an estate agency). When thinking of what keywords you would use on your site you would of course include 'house', 'flat', 'apartment' etc amongst them. You would also want to include 'buy' and 'sell', maybe 'rent' too if you do also advertise properties to rent. Now, if you are an estate agency and none of these keywords appear in your site then its unlikely that anyone will find your site! So, think about what your key business activities and objectives are and choose relevant keywords.

The whole area of SEO is huge and even keywords are a complex area and not easy to get right. Trial and error will be required. Some research tools are available for free, king amongst them is Google's Keyword Tool, but there are others (just Google 'keyword tools'). There are hundreds, possibly thousands of companies selling their services as SEO experts but they will charge you for their services. Expect to pay around £200 a month minimum! For now, I recommend reading as widely as possible (there are plenty of free articles on the web and Google has lots of free resources). Do this before you spend a penny on advice.

Finally (for this article) lets talk about choosing your actual domain. I said earlier you should choose at least one doamin that includes your company name but not to use this as your 'public; url. What do I mean and why? Well let's say your company name is Ace Estate Agents. You would try and register this as one of your domains, so www.aceestateagency.co.uk or www.aceestateagents.co.uk would be your starting point. You may want to look at www.ace-estate-agents.co.uk and www.ace-estate-agency-co.uk too. You may feel the latter ones are easier to read but without proper research its almost impossible to tell. Cheaper to register both variants than make the wrong choice in my view.
However, these may not be the best domain names for your site. Remember that you want keywords relevant to your business on your site? Well, it so happens that your domain name is an important factor in how Google ranks your site, so ideally you want a keyword in your domain, Now, estate agent and estate agency are indeed keywords for our example business so we could leave it at that. However, there are zillions of estate agencies on the web. A quick Google search shows over 81 million sites for the search 'estate agents' and 120 million for 'estate agency'.

So what about other keywords? Well, most estate agents cover a specific market, either geographically or type of property. Let's say our example company sells and rents property in London. A quick search for the keywords 'London property' produces over 93 million hits so we can see that its too general. However, lets say that the company is in the market for premium properties worth over £1 million. Searching for 'Premium London property' produces just under 12 million hots, much better. So, using those keywords would rank you higher on Google when people search for properties worth over £1 million in the London area. In this example you would therefore want to look at domain names like www.premiumlondonproperties.co.uk or www.premium-london-properties.co.uk. You would then use this domain as your public url and have all you other registered domains for this business point to that one. This means that when someone searches for estate agents in general your general domains would appear in the search results but if they click on the link on Google's pages it would direct them to your public url, in this case, say, www.premium-london-proprties.co.uk. If they are indeed looking for a premium property in the London area, great. You got them to your site even though they didn't do a specific search for premium London properties. If they are instead looking for properties outside London, it's still of some benefit to you, especially if you AdSense on your site to direct traffic to other sites that aren't your direct competitors, such as sites that specialise in property outside of London. In that way you may end up generating some income for  visitors who don't come to you for premium property in London.

Of course, your preferred domain names may already be taken, so you need to think creatively and to think carefully about your target market and your key business activities and objectives when choosing your keywords.

So, to summarise; you need to register at least one domain and to find your self a hosting package that meets your needs for the least cost. Be sure to check industry magazines and online for an idea of the best hosting companies around. .Net magazine publishes a directory of hosting companies and often does reviews too.


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10 Aug 2010

Is the recovery in the UK economy about to hit the buffers?

Today the news was full of doom and gloom as commentators speculated on the likelihood of a so-called 'double dip' in the economy. Certainly didn't help to cheer one up, especially as here in Colchester the heavens opened up and we saw more rain in a few hours than the whole of July (at least it seemed like that - not seen the official figures yet but if I was a betting man I'd lay a fiver on it).

So, will house prices fall, will inflation rise, will unemployment rise, will the pound crash against the dollar and the euro, will banks loosen the restraints on lending to businesses? So many uncertainties that its enough to make a grown man tremble. However, if you are a small businessman or businesswoman then its important to have a positive attitude. After all, the entrepreneurial spirit means taking risks when others run for the bunkers and hunker down until the storm clouds have passed.

If you are in business and you are not running a company of thousands of employees then you are crucial to the economy and any hope of meaningful recovery. After all, businesses of less than 20 employees make up about 97% of firms in the UK. In fact 95% of firms employ less than 5 people. 3 million are sole proprietors and 462,000 are partnerships. Small firms account for over 50% of the economic activity in the UK. Amazingly, over 2 million people run their businesses from home - so I guess I am one in 2 million!

So, its down to us folks to get things working and get this country back onto its feet. Question is, are we up to and what is the government doing to help us?

Firstly, lets take a look at that second part. The new government's first budget introduced some good news for small enterprises. The move to reduce the Small Companies Tax Rate to 20 per cent is welcomed and will help over 850,000 small firms. The Government also announced it will extend the Enterprise Finance Guarantee which was introduced following calls from the Federation of Small Businesses and will help many small firms who have problems in obtaining credit.

However, there were also some negative measures. The rise in VAT to 20% will hit business and is likely to hit many small businesses, especially those in the high street. In my view there will be a rush to the stores in the run-up to Christmas and in the first three days of the New Year as a result of the rise coming in on 4 Jan 2011. After that I reckon there will be a slump in demand. How long that lasts depends on other things such as consumer confidence. If job losses through the proposed cuts in the public sector start to bite and if house prices fall we may well see a real slump happen.

As to whether the small business sector is up to the task of turning things around, I personally believe that the sector has become better than ever at finding where the opportunities lie and of taking advantage of every opportunity, whether or not the government of the day helps or gets in the way. With the internet its much easier to find opportunities and to grow your business. Being creative is very important and being prepared to reach out to others across the globe, finding partners when maybe years ago, before the internet, it was much harder to this.Then you had to travel more and meet possible partners. Now you can do more from your desk and using the internet its possible to sign contracts without even picking up a phone. That's how I started my business of and its how I do most of my business, both in terms of finding partners and in terms of dealing with customers.

Remember, your future is in your own hands (as much as its anyone's) and the opportunities are there, you just need to find them and grasp them with all you might. No-one is going to hand things on a plate to you, so rise up and accept the challenge.
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6 Aug 2010

Tools to help you Business Grow

Fixed telephone lines per 100 inhabitants betw...Image via Wikipedia

When you first start out in business, unless you are already wealthy you are probably short of cash. You may have some finance form the bank or other sources but if you are selling a physical product then you probably have lots of things to spend that money on, such as stock.

As a result, you may find funds a little tight for other things such as software, a computer and related hardware. So what options are there?

Firstly, lets take a look at most of the tools every business will need:
  1. Telephone & Fax Machine - mobile will do but a fixed line is handy as some customers may not like ringing a mobile number. A fixed line number seems more trustworthy to many. Also, if you want a real fax machine (as averse to a 'virtual fax number') then you really need a fixed line, though you could share the same line for broadband, phone and fax by using VOIP (Voice Over Internet Protocol) for the fax. BT offer this service with their Business Broadband option.
  2. Computer with broadband connection - an essential item these days, especially f you are going to have a web-site and use email. Yes you can get email on your phone but its not as easy to write an email on your phone as it is on a normal screen! Laptops have the advantage that you can take them with you on business trips or when visiting clients. Desktops tend to be cheaper for the same features and power. Of course, if you have a computer then you will need other things like printer, back-up drive and monitor etc.
  3. Office - you may work from home but you still need some dedicated office space, even if it's just as spare room or the garden shed! you need to be organised and have room for files, documents and if you sell stuff too, stock.
  4. Stationery - such as letterhead, invoices, files, writing materials, paper and inks or toner for your printer.
  5. Desk and comfortable chair (2 or more if you see clients at your office). Comfortable is very important and its worth paying a lot of attention to the ergonomics of your working environment - not just chair, desk height, monitor position, keyboard and mouse but also light and air, as well as heating. You want to be as alert and comfortable as possible when working. Poor environment can lead to health issues and tiredness.
  6. Vehicle - not essential if you don't deliver anything to clients and you don't need to pick things up. You can always use public transport or taxis if you need to get from A to B and back. It's also much greener. However, if you do need one you need to weigh up the various features and costs. A family car may do for the occasional trip with stock but if you regularly need to transport physical items then a van may be more appropriate and if you are VAT registered you will be able to off-set the VAT. Also, leasing is an option for a business. A compromise may be an estate car which can double up for family and business use, though the accounting side gets complicated. This brings us to the next topic.
  7. Accountant - every business needs an accountant. I recommend finding one before you even start your business in fact. They can help you decide what kind of business set-up is right for you (sole trader, partnership or limited company). They can even register everything for you, advise you about matters such as VAT, PAYE (if you employ anyone) and even register your company with Companies House if you decide to set up a limited company. They can advise you too about what software to use and may even have put together a spreadsheet you can use when first starting out that calculates things like your profit (or loss) at any given point in time. Some accountants are specialist so look for one that specialises in your sort of business.
These then are most of the essentials. If I have missed any out drop me a comment and I will add it to the list.  Now, moving onto ways in which you can save money in these different areas.

  1. Telephone and fax - when starting out its tempting to spend lots of money on gadgets. believe me, unless your business revolves around being on the phone all day or sending out hundreds of faxes a week then you just need the basic phone and fax machine. Also, check if you provider has any deals. if you have an existing phone line then you may find that they will install an extra line for business use free of charge and may even offer money off your broadband if you take all three as a package. Remember, you don't need to have a specific business package or contract. You can just add it to your household one and then claim just the business ones as a business expense. As long as you can show the cost separately, then the tax man will be happy.
  2. Computer equipment - again, same rule applies. Don't go overboard. A basic computer and monitor with cheap laser will suffice in the early days. Only if you are somebody like a graphic designer or a photographer will you need a more featured model. You can save hundreds of pounds here by buying something that is sufficient for the use you will make of it and not getting the latest whizz-bang PC your teenage son would drool over to play computer games!
  3. Working from home has its advantages and disadvantages - its certainly cheaper than renting business premises but if you need storage beyond the garden shed or garage amount of space, r employ people, then working form home won't cut it. Sure you can bring work home but beware the pitfall of not keeping work and home lives separate. We all need a proper work-life balance to keep our sanity. If you need to rent then look for places with short leases so you aren't locked into expensive long-term contracts. Also, check your local Business Link centre and see what deals are available for new businesses. Often the government or local authority will offer cheap office space or rent-free periods to encourage local enterprise. There may a local scheme where you hot desk and only pay a nominal fee to rent access to an office, photocopier, WiFi network and meeting rooms, paying only for the time you actually use the facilities. These are great if you spend most of your time out visiting clients and are able to work from home some of the time.
  4. Stationery etc - again, the cheap brand of paper will do for the fax machine and the printer. Only use more expensive paper when its essential, say in preparing brochures in-house or printing photographs for clients. Places like Staples are a good place to buy, or order online for more savings still. Saves time and petrol too.
  5. Office furniture can be horribly expensive - try second-hand when first starting out. Only if you need to impress clients should you consider buying anything but budget. The only thing is, make sure that your chair is comfortable if you want to avoid back problems etc. You can still buy second-hand and in fact, this is a good way to get a higher specification for the same price as new or less. Buy in sales too, as places like Staples often have sales with big discounts when product lines are changing. Also, if you buy everything at once when setting up form a place like Staples, but open a business account at the same time, you will usually get 10% or 15% your first purchase!
  6. Vehicle - if you can't afford a new vehicle then buy one that's a couple of years old from a reputable dealer and save on the depreciation. Another option is leasing which means you save your capital for other things like stock. It can be tax efficient too.
  7. Accountant - relying on personal recommendation is more important than just going for the cheapest price in my opinion. It will work out cheaper in the long run. Also, if you can find one that is familiar with your type of business that will also prove beneficial and there may other pluses too, such as more knowledgeable accountants familiar with your business may know of ways you can save money and of schemes that benefit your business.
Finally, I would encourage you to look at open source software rather than expensive software. For your word-processing and spreadsheet needs look at OpenOffice. For graphics software or web design software, check out sites such as  www.download.com for software that is free for your particular platform. You can also get great software for free on computer magazines, especially the ones that come with a DVD full of free software. You can also benefit from upgrade deals that came with the magazines and save money that way. Another way to make big savings, especially if you have an Apple Mac, is to watch out for sales of bundles. MacHeist is a well-known one and MacUpdate also run them. keep you eye on the web and sign up for their RRS feeds.

That's all for now. I hope to cover software tools in more depth is another post.
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