21 Nov 2010

My experience of hosting reseller account

front view of the cluster of Wikimedia servers...Image via Wikipedia



A while back I decided I'd jump on the web hosting reseller bandwagon. I looked around at several reseller accounts and in the end plumped for Heart Internet, I signed up for their reseller account at £29.99 pcm plus VAT. For that you basically could host unlimited sites with unlimited features (web space, bandwidth, email accounts and so on).

First thing I did once I signed up was to create an account for myself and transfer my web site across. This is my default site (www.newbeltane.com), and not my ecommerce site (hosted with BigCommerce). No problems there (at least not initially).

The next thing I did was to set up some web hosting packages, decide on features for each one and a price. I then had to set up another web site to sell my hosting packages. I had already registered a domain for this purpose (www.newbeltanetechmedia.com) Once this was set up (again on my Heart Internet hosting package) I then logged into my reseller account to set up the white label pages so that when people clicked on the links for any of the hosting packaged they would see my corporate identity and not that of Heart Internet. This is how most reseller accounts work. You can, of course, leave things so that folk soon realise that they are actually hosting their site with the same company as you yourself and this in essence, gives the game away that you are not an independent web hosting company but actually a reseller.

Whatever one thinks of the ethics of white label reseller accounts it is how most resellers work. Not everyone can afford to have their own real servers in a modern and expensive data centre and pay the enormous fees that it costs to have a direct connection to the network.

Once I had done all this I was ready to start marketing my web hosting services. Right away though I hit some major problems. Whenever I would log into my reseller account and tweak one thing or another (and there is a lot of tweaking to do in the early stages), I would get a lot of timeouts. This is where the page refuses to load and your browser instead gives you a blank page and error message. This would happen on a very regular basis and soon became most frustrating. I flagged it up with Heart Internet and they tried to resolve the issues. However, they couldn't and to cut a long story short, even after giving me 3 months for free, the situation did not improve.

I decided that I had instead to look elsewhere but the problem was, would I hit the same issue elsewhere? Could in fact the problem lie with my connection to the internet or my computer> Well, having tried on two different internet connections I was pretty sure the issue lay with Heart Internet. Now I know it did. How do I know this? Well, I decided that the normal reseller option was not for me and being a little uneasy about the ethics of being a reseller who goes down the white label route, i had decided to change tack somewhat.

Instead of being a reseller in the normal sense I decided to rent a Virtual Private Server (VPS) and host client's sites on this server. A VPS is basically a marketing term used by Internet hosting services to refer to a virtual machine for use exclusively by an individual customer of the service. The term is used to emphasize that the virtual machine, although running in software on the same physical computer as other customers' virtual machines, is functionally equivalent to a separate physical computer, is dedicated to the individual customer's needs, has the privacy of a separate physical computer, and can be configured to run as a server computer (i.e. to run server software). The term Virtual Dedicated Server or VDS is used less often for the same concept.


Each virtual server can run its own full-fledged operating system and can be independently rebooted.
The practice of partitioning a single server so that it appears as multiple servers has long been common practice on mainframe computers and mid-range computers such as the IBM AS/400. It has become more prevalent with the development of virtualization software and technologies for microcomputers.

In my case, I decided to go with WebhostUK Limited. For £39 pcm (inc. VAT) I would have a VPS offering:
Ram - Guaranteed 384 MB
Ram - Burst 768 MB
Allocated - CPU 533 Mhz
Disk Space 30 GB
Bandwidth 300 GB / mo
IP's Available 2
Operating System Centos 4.x
Free Control panel Cpanel / Plesk
All in all, this struck me as a good deal and although Heart Internet's Reseller account gave me unlimited features, in reality, these are not actually unlimited (there is always a 'fair usage' clause). Also, they had not actually delivered on their promises and the account I had had not been usable, so no matter how great it looked on paper, in reality it was useless to me.


Now you may ask how I could be sure that my new account would be any better. Well, I had no guarantee and that's why I choose WebhostUK over some others, as they offered me a 30 day rolling contract without locking me into a long contract. there are some keen prices out there but when you dig a little deeper, you find that you need to sign up for two years to get that price.

As well as looking at the contract, I did some online searches for reviews and found a great site that does reviews of all sorts of things, including web hosting companies. The reviews are written by the site's visitors and so reflect the experiences of real individuals. Check out their review of WebhostUK here at http://www.reviewcentre.com/reviews245701.html and you will see that score 4.0 out of 5, based on 13 reviews. Heart Internet by comparison scored only 3 out of 5 based on 85 reviews.

Now, to be clear, my experience is such that I would rate them just 1 out of 5 (the 1 is for their helpfulness in trying to resolve the issues I had and their friendly manner). However, some folk give them 5 out of 5 so my experience is far from typical. However, if I had come across the reviews before I signed up i have to say I would have avoided Heart Internet. I guess my affection for Suzi Perry of The Gadget Show clouded my judgment!

Another thing I dd before signing up with WebhostUK was to install YSlow, an extension for Firefox. This allows you to check how fast a site loads and so gives an indication of any issues there might be, with a detailed analysis available for things like JavaScript and style sheets. Bearing in mind that Google places a great deal of emphasis now on how quickly sites load, you want your site to be on a fast server. Interestingly, when you check the default page for Heart Internet it scores 80% (Grade B) but my site hosted by them scored only @ 60% (Grade E). However, now it scores 79% (Grade C).

Finally, I have to say that the staff at WebhostUK have been amazing and extremely helpful. They even send you the transcript of any chat you have with them by email! Also, setting up and configuring your VPS is more complicated than setting up a normal reseller account and so I needed to ask lots of questions. Each time they responded quickly and were very helpful so I can't fault their customer service.

I future posts I'll go through in more detail my experience of setting up my VPS and share any tips along the way. In the meantime, if you are interested in checking out WebhostUk and their services, why not pop along to http://www.webhosting.uk.net
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10 Nov 2010

The steep learning curve that is Google AdWords

Image representing Google Analytics as depicte...Image via CrunchBase

If you have been reading this blog since the start then you will know that I sell electronic goods (mainly computer related ones such as the Wi-Fire). I do so mainly through my own online store (hosted by BigCommerce), although I also have an eBay Store and an Amazon Store.


Marketing is mainly via Google AdWords though I have dabbled with eBay's version (initially known as AdCommerce). Now as anyone who has ever run a Google AdWords campaign for the first time, it is fiendishly complicated and enough to turn the most sane person into a mindless and emotional wreck. It's not just the steep learning curve of doing it yourself, it's also the veritable plethora of 'experts' out there offering to make it all simple and effective, all for a King's ransom of course.


So I did what a lot of people do and read a lot, especially blogs and online articles, especially Google's own. In addition I dabbled with running my own campaigns and tweaking them in an effort to improve my click through rate (CTR) and conversion rate, whilst keeping the cost of each click as low as possible.


Now, it doesn't take a genius to realise that I made many mistakes. Expensive ones too. However, I have certainly learned a lot and improved my performance. In the early days I was seeing CTR's in the region of 0.1 - 0.5% (yes that low). However, by the end (I recently finished my last campaign) I was seeing CTR's in the region of 2.25% on some keywords. (I saw CTR's at times of up to 100% on some keywords but I am not counting those as their total impact was minimal due to very low number of clicks).

As to what I learnt and how this improved my performance, here it is for what it's worth.


  1. I kept search and content campaigns separate.
  2. I only had 2 adverts per ad group and only 2 keywords per ad at the start. 
  3. After each keyword has reached at least 100 impressions I stopped the worst performing one and added some more.
  4. Once a keyword passed the 100 impressions level I kept only the best performing ones and paused the rest, adding new keywords again and repeating the experiment.
  5. Likewise with adverts in an ad group, I would check which was the best performing one and pause the other. I would then duplicate the winner and tweak it slightly and wait and see whether this improved or worsened it's performance. Once it was obvious which was the better ad I repeated the process, all the time trying to up the performance of each ad group and ad.
  6. I kept my budget low initially, at about £10 a day, only increasing it to about £15 a day once my CTR starting climbing.
In addition, I monitored my site in Google Analytics for its performance as regards ecommerce, having previously set up sales as one of my goals.

I am no way an expert but I think I have learnt some valuable lessons and so I wanted to share them here. I feel that come my next campaign I have a much better idea of what to do and that my limited funds will go that much further. I intend to post later about my experience with Google Analytics, once I get the hang of setting up conversion tracking.

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